Quick Answer: Craftmatic is one of the oldest names in adjustable beds, but unlike every other brand this site covers, it publishes no prices at all online — you have to call a sales rep for a quote, and a 2024 NCOA reviewer was quoted $3,800-$4,059.95 for a queen before a same-day “expires today” discount dropped one quote to $3,070. The company currently holds an F rating with the Better Business Bureau based on 124 complaints (accreditation revoked), many about beds that were paid for and never delivered, per a WFLA “Better Call Behnken” investigation. If you want transparent, published pricing and a standard online checkout instead, the Sven & Son Classic Series covers similar ground starting at $650.
Craftmatic has run TV and print ads for decades, and it’s exactly the kind of as-seen-on-TV brand this site’s senior-focused readers are likely to recognize — or get a sales call from. We went looking for what the ads don’t say: real pricing, the actual warranty terms, and whether the complaint pattern several local news investigations have documented is still active. Here’s what we found, and why we’re routing readers to a different brand. If you’re still weighing whether an adjustable base is worth the money at all, see our is an adjustable bed worth it guide first; our full adjustable bed brands guide covers how Craftmatic compares to every other brand we track.
Craftmatic at a glance
| Spec | Craftmatic |
|---|---|
| Models | Legacy, Model I, Monaco Elite |
| Published online price | None — phone quote only |
| Reported queen quote (2024) | $3,070–$4,059.95 |
| Weight capacity | 450 lb standard motor / 600 lb heavy-duty (model mapping unclear) |
| Trial | 30 days, buyer pays return shipping |
| Warranty | Disputed — 25-year limited (NCOA) vs. shorter term (ConsumerAffairs) |
| Ordering | Phone only, no online checkout |
| BBB rating | F, 124 complaints, accreditation revoked |
| Sold on Amazon | No — replacement parts only, not the bed itself |
The pricing model itself is the first red flag
Every other brand on this site — Sven & Son, Lucid, Saatva, Tempur-Pedic, Purple, even smaller names like iDealBed and Reverie — lists real per-size prices directly on its own website. Craftmatic doesn’t. Per a 2024 NCOA review of the company, a sales rep quoted the reviewer $4,059.95 for a queen Legacy, and separately quoted the Model I with mattress at around $3,800 — then, in the same call, offered the Model I for $3,070 under a “50th anniversary” promotion the rep said would expire if the reviewer didn’t commit that day. That’s a textbook high-pressure sales pattern (an urgent, non-repeatable discount tied to an on-the-spot decision), and it’s structurally impossible to comparison-shop against when the starting number itself only exists verbally, on a call, and can apparently move by $1,000 within the same conversation.
A real, documented complaint pattern — not just scattered one-star reviews
This isn’t a case of a few angry reviewers. As of a WFLA “Better Call Behnken” investigation, Craftmatic held an F rating with the Better Business Bureau based on 124 complaints, and the BBB had revoked the company’s accreditation for “failure to adhere to BBB standards.” The investigation profiled a 72-year-old Florida customer who paid more than $2,700 for a bed, was told it would arrive in two weeks, then faced repeated delays with no bed delivered at all — she described feeling “very, very violated.” Florida’s Attorney General’s office was reported to be reviewing 15 similar complaints, including one referred from Oklahoma’s Attorney General. Craftmatic’s president acknowledged “supply chain issues” to the reporter and said the company was working to resolve the backlog. To be fair, ConsumerAffairs also hosts many positive reviews praising the bed itself for comfort and back-pain relief once delivered — the complaint pattern concerns delivery and customer service, not necessarily the hardware.
Where the warranty claims disagree
NCOA’s review describes Craftmatic’s Model I as carrying a 25-year limited warranty on the base and mattress, plus a limited lifetime warranty on motors, gears, controls, and the electrical system — which, if accurate, would put it near the top of this site’s warranty rankings alongside Saatva’s 25-year term. But ConsumerAffairs’ own summary describes a shorter limited-warranty term for the same company, and we couldn’t confirm either figure directly on craftmatic.com (the site doesn’t publish warranty documents the way Sven & Son or Saatva do). Both sources agree on one thing: a 30-day home trial, with the buyer covering return shipping — not unusual for this category, but worth knowing going in given everything else about the purchase process is harder to pin down than usual.
Sven & Son Classic Series
- Real per-size pricing you can see before you ever talk to a salesperson, plus a published warranty schedule (100% years 1-2, stepping down through year 25).
- Dual massage, zero-gravity and anti-snore presets, USB charging, and under-bed lighting — see our full Sven & Son review for the complete breakdown.
Who this is (and isn’t) for
- Shoppers who got a Craftmatic sales call or TV ad and want a second opinion before booking an in-home visit should ask for the exact model name, the weight capacity in writing, and the full warranty document before any rep visits — and compare the verbal quote against this site’s published-price brands first.
- Anyone who wants to comparison-shop before buying is better served by a brand with real online pricing — see our full best adjustable bed roundup or our best for seniors picks, both led by Sven & Son’s published $650 queen price.
- Buyers specifically worried about delivery reliability should weigh the BBB’s F rating and 124-complaint history against any promise made on a sales call, and get a firm delivery date and cancellation policy in writing, not verbally.
- Someone already mid-way through a Craftmatic purchase should know the 30-day trial exists but return shipping isn’t covered — confirm that cost before the trial window closes.
The bottom line
Craftmatic’s name recognition from decades of TV ads doesn’t come with the one thing every competitor on this site offers: a price you can see before you pick up the phone. Between the call-only pricing, a same-day “discount expires today” sales tactic documented by NCOA, and an active BBB F rating tied to 124 undelivered-order complaints, this is a brand to approach carefully rather than a straightforward recommendation. If you want the comfort benefits of an adjustable base without the sales-call uncertainty, our best adjustable bed roundup covers brands that publish real prices and warranty terms on their own websites.